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Busworld Asia 2008
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  • Lifei, General Manager of Telma (Shanghai), Discusses "Brand Value"

    17-03-2008

    Journalist: Hello, what achievements Telma gains in 2007?

    Mr.Li: Telma had an achievement increase of 95% compared with 2006, holding one third of market shares.

    Journalist: Many clients are concerned about and are paying attention to Telma products, and what do you think about the price of your products?

    Mr.Li: Clients are always finding a product of good performance and reasonable price, what we do is to meet our clients not only in technologies, but also in benefits, and we have already put forward a slogan "safer" for promoting our products. Many clients, especially domestic public transport companies have some "safety performance" test and compare. The second is "more oil saving", that means we have advantages in design, for example, our breaking system is shorter that others.

    Journalist: Have your company had ever estimated totally how many serve in the whole world?

    Mr.Li: There are 1.3 million units, and every day, we have 0.4 million units retarders run on the road, and in China, there are 80 to 95 thousands each day.

    Journalist: Why there are more in foreign countries?

    Mr.Li: It must trace to the history of Telma, because we have sales in foreign countries for many years, starting from 1960's.

    Journalist: So global service means a lot to Telma, and your coaches have 30% exported?

    Mr.Li: Absolutely, there will be more exhibitor participate in some exhibitions, so it is very
    important to build international brands.

    Journalist: Do you think that components will become the most important strength to promote China bus industry?

    Mr.Li: Yes, no matter complete vehicle, or equipment, component will function the first, such as transmission box, only some relevant components have quality improvement, the coach
    performance will be upgraded.

    Journalist: So Telma ensures its products quality to hold market. And thank you very much for the talk.

     

    • Editor:William Qian from Chinabuses.com


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